New Forms of Media Publishing

As stated in my second blog post, the usage of blogging continues to explode in growth. As stated by Kress and van Leeuwen (2006, p.36), new understandings are brought about in the semiotical landscape due to the modernization, multiculturalism, technology and communication in media. Thus, the modes of social media will continue to expand. Day-by-day, new forms of communication mediums in the social network are emerging.

(Source: O’Neill, n.d., makeuseof.com)

In the words of micro-blogging, an example of a breakthrough platform would be Twitter. According to O’Neill (n.d.), Twitter represents a social platform that allows users to write and broadcast short messages to their followers.

Although it seems more like sending a mobile text, Twitter is known for its unique benefits to bloggers and the media. Firstly, it serves as a medium that provides news where many media outlets have their own authentic account which functions as an online newspaper. 

(Source: Twitter.com, 2011)

Secondly, bloggers are able to support their blogs by using Twitter’s website called ‘Twitter Feed’. By the use of this, bloggers are able to ‘tweet’ their posts automatically through Twitter where it serves as an efficient method of promoting their webpages (O’Neill, n.d.).

Lastly, Twitter also provides credible methods of clarification. Most organizations and brands use Twitter as a medium to communicate and interact with consumers. This certainly shows its benefits towards the industry of Public Relations.

(Source: Twitter.com, 2011)

According to Naughton (2006), the unique and multifaceted modes of the relationship between online media and traditional journalism will develop to be beneficial to each other. In such a fast-moving era we all live in, the effects of these two powerful mediums are already starting to complement each other. 

References

• Kress, G & Leeuwan, V 2006, Reading Images: The Grammar Of Visual Design, Routledge, New York.
• O’Neill, M n.d., The Complete Guide to Twitter, Makeuseof.com, viewed 24 August 2011, <http://docs.google.com/viewer?a=v&q=cache:kf9YILoM5r4J:manuals.makeuseof.com.s3.amazonaws.com/twitter-guide.pdf+twitter+pdf&hl=en&gl=my&pid=bl&srcid=ADGEESiMKa92dpj5vnBDHl43ercpzos_Lva6g2ULzogBnMpPzUHWSPTCGELT04Rj_oxIRusOs8hiXyHNAbwyySysV20X2w_mPCpcx2BJnU-CBaUjfJSJ0J7EN5rJoP6F8DYWRdrALwfL&sig=AHIEtbSAWRW15Rf9sxJBsf0LE5O_gKfg1g>.
• Jantsch, J 2009, Using Twitter for Business, Duct Tape Marketing, viewed 24 August 2011, <http://www.johnjantsch.com/TwitterforBusiness.pdf>.
• Naughton, J 2006, Blogging and the emerging media ecosystem, Reuters Institute, viewed 24 August 2011, <http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf>.