Reflection

I have learned a lot from this entire subject and from all of the required assignments given as they have broadened my knowledge for publication and design. The theory that I find most crucial is the Semiotic Landscape and meaning making in modes by Kress & van Leeuwan.

According to Kress & van Leeuwan (2006, p41), modes are forever present in representational and interactive behavior and therefore, practices and actions are never discrete from mental activity. I am very much fascinated by how all our schematic reactions and responses all interact with modes and how interpersonal meanings can affect our behaviors directly and indirectly.

Modes can also have the potential to mean many things in a particular text (Kress & van Leeuwan 2006, p.27). I find how modes can mean so many things very intriguing as a single text or a picture's potential meanings are endless. Have a look at the picture below of the girl leaping through the water and see how many aspects you can make out of it. I most certainly meant a lot to me.

(Source: www.dpxmag.com)

References

• Kress, G & Leeuwan, V 2006, Reading Images: The Grammar Of Visual Design, 2nd edn, Routledge, New York.